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Ipeleng is responsible for the company’s overall growth and strategic direction as well as, supporting of
Evolve Research
’s major clients. With over 10 years experience in marketing research and project management,
Ipeleng has provided consulting services for major companies in Telecommunications, Banking and Finance,
FMCG, Media and Advertising.

She has assisted clients in improving their customer processes and in their successful introduction of
new products and services. She has managed numerous engagements that specifically included customer loyalty,
product development, market feasibility, market entry and competitive analysis.

Ipeleng has a BA History/Psychology from the University of Cape Town.

Evolve Research is supported by exceptional research executives, administrators, recruiters,
field staff, translators and moderators.
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